The Definitive Guide to What Is A Secondary Dimension In Google Analytics

If this does not appear clear, right here are some instances: A purchase occurs on a site. Its dimensions can be (yet are not limited to): Deal ID Coupon code Most recent website traffic source, and so on. An individual visit to a site, and also we send out the event login to Google Analytics. That occasion's custom-made measurements may be: Login method Customer ID, etc.


Also though there are numerous measurements in Google Analytics, they can not cover all the feasible situations. Therefore personalized dimensions are required. Points like Page URL are universal and also apply to lots of cases, but suppose your organization sells on the internet courses (like I do)? In Google Analytics, you will not find any type of measurements relevant specifically to on the internet training courses.

9%+ of organizations making use of GA have nothing to do with programs. And also that's why anything associated specifically to on-line programs ought to be configured by hand. Enter Custom Capacities. In this blog site post, I will certainly not dive deeper into custom measurements in Universal Analytics. If you wish to do so, review this overview.

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The scope specifies to which occasions the dimension will apply. In Universal Analytics, there were four extents: User-scoped personalized dimensions are used to all the hits of a customer (hit is an event, pageview, etc). If you send out Customer ID as a custom-made measurement, it will certainly be applied to all the hits of that particular session As well as to all the future hits sent by that user (as long as the GA cookie stays the exact same).


For instance, you might send out the session ID personalized measurement, as well as also if you send it with the last occasion of the session, all the previous occasions (of the very same session) will certainly obtain the worth. This is performed in the backend of Google Analytics. dimension applies only to that particular event/hit (with which the measurement was sent out).


Even if you send out multiple products with the very same transaction, each item might have different worths in their product-scoped customized measurements, e. g.

Why am I telling you informing? In Google Analytics 4, the session extent is no much longer available (at least in customized dimensions). If you desire to use a measurement to all the occasions of a certain session, you have to send out that measurement with every event (that can be done on the code level (gtag) or in GTM) (What Is A Secondary Dimension In Google Analytics).


It can be in a cookie, data layer, or elsewhere. From now on, custom-made measurements are either hit-scoped or user-scoped (formerly recognized as Customer Characteristics). User-scoped personalized measurements in GA4 job likewise to the user-scoped measurements in Universal Analytics however with some distinctions: In Universal Analytics, a user-scoped custom-made dimension (set in the middle of the individual session) was put on EVERY event of the same session (even if some occasion took place prior to the measurement was established).

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Also though you can send personalized product information to GA4, at the moment, there is no method to see it in reports appropriately. (allow me understand). At some point in the past, Google stated that session-scoped personalized dimensions in GA4 would certainly be available as well.


However when it involves custom-made measurements, this scope is still not offered. As well as currently, let's transfer to the second component of this blog site post, where I will show you just how to configure customized measurements and where to find them in Google Analytics 4 reports. Initially, allow me start with a general review of the procedure, and afterwards we'll take an appearance at an instance.


You can just send the event name, say, "joined_waiting_list" and then include the specification "course_name".

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Because case, you will certainly require to: Register my sources a specification as a custom interpretation Beginning sending out custom-made specifications with the events you desire The order DOES NOT matter right here. But you need to do that basically at the exact same time. If you start sending out the parameter to Google Analytics 4 and also only register it as a customized measurement, state, one week later, your records will certainly be missing that one week of information (since the enrollment of a customized measurement is not retroactive).


Every single time a visitor clicks a food selection item, I will certainly send an event and also two added specifications (that I will certainly later sign up as customized measurements), menu_item_url, and menu_item_name.: Menu web link click tracking trigger problems differ on a lot of websites (due to various click classes, IDs, and so on). Try to do your finest to use this example.

Most Likely To Google Tag Supervisor > Triggers > New > Just Hyperlinks. What Is A Secondary Dimension In Google Analytics. Keep the trigger readied to "All web link clicks" and also save the trigger. By developing this trigger, great post to read we will allow the link-tracking capability in Google Tag Supervisor. Go to Variables > Configure (in the "Integrated Variables" area) and also allow all Click-related variables.

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After that go to your website and also click any of the menu web links. Actually, click at the very least two of them. Go back to the great site sneak peek mode, and also you ought to begin seeing Link Click occasions in the sneak peek mode. Click the initial Link, Click occasion and most likely to the Variables tab of the preview setting.